If you’re a Certified Scrum Master, say exactly that instead of something like “Scrum expert.” In all of these, use industry-standard language. Many job descriptions will call only for candidates who have a PMP, SHRM, or similar certification, so you better believe recruiters will search for those. Likewise, be sure to include important certifications you hold. Integrate names of specific software, methodologies, and both hard and soft skills throughout your profile. Searching for skills and certifications is a surefire way to find profiles that fit the mold of the recruiter’s ideal candidate. Similarly, don’t just list your current location on your profile (though you should absolutely do that.) If you’re looking to relocate, be sure to mention the particular cities and states you’re interested in. Make sure not only your current job title but the exact titles of prospective jobs you’re looking at are present in your LinkedIn profile. Recruiters aren’t just going to search for a “Tech Industry Leader.” They’re searching for “Senior Software Engineer,” “UX Design Associate,” or “Mobile Application Developer.” Specific job titles are among the most searched keywords on LinkedIn. Here’s a list of top keywords for your LinkedIn profile, based on what recruiters search for: Position Titles So, make sure to cover your bases by using multiple spellings and synonyms of keywords! It’s also important to note that they can search for candidates that have certain combinations of skills. Just like in an ATS, recruiters use the LinkedIn Recruiter platform to search for candidates by position titles, location, and skills. A List of Top Keywords for Your LinkedIn Profile While resume keywords are tailored to each job description to pass through an ATS for one specific position you apply to, LinkedIn keywords can apply to multiple positions to make you appear in the searches of multiple recruiters. The difference is in how these keywords are used. Not surprisingly, the top keywords for LinkedIn are all generally keywords that will be included on your resume, too. Recruiters search for these in resumes using an applicant tracking system (ATS), and in LinkedIn profiles by using the LinkedIn Recruiter platform. The LinkedIn Recruiter platform (much like an ATS) acts as a search engine for qualified candidates.
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